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yesterday I got my brand new Sony Vaio! I'm very pleased with it so far. however, I wanted to have it up and running with all the relevant software today, so it got kind of late and I ended up sleeoing at the school. I guess that's the reason why today has felt sort of weird, as I kind of lost myself in a productive blur. also it messes a bit with you to stay in one place for too many hours. Niklas and, apparently, a bunch of AD people spent the night here too, so I wasn't lonely!
anyway, we're getting a lot of stuff done! got another interview, this one with ms. Guacci of Grey International, one of the big fat companies that Mauro from Mutado told us about. unfortunately the gods of technology fucked us over, as the Skype connection was extremely unstable and we lost most of the interview. we got enough out of it to work with though. we've also started working on the presentation itself, a process that I'm extremely pleased with so far. it won't be the most fly shit around, but it'll be sort of unique, methinks. above all I'm very happy about the guys in my group, and the effectiveness they're all showing. go go andy, andy, johan and samuel! here's a taste of the overall style we're heading towards;
english. a language richer, funnier and more widespread than swedish. also the language of this blog, from now on.
and sadly a language rather poorly spoken and understood in Italy. despite this slight language barrier, today we had a very interesting Skype interview with Mauro of Mutado, a neat little agency there who've done some work for MTV, among other things. this is a part of our current assignment about the digital media industry. Mauro was extremely helpful and gave us many interesting bits of information. some of the main points;
- when meeting a client in Italy, always wear a business suit and a tie
- when looking for good media schools in Italy, look abroad
- when visiting Italy to work within the digital media industry, be prepared to enjoy the food and girls more than the work
overall, we got the impression that Italy is still a bit "behind" compared to the UK and the USA within the digital media industry, and that the agencies who soak up the biggest italian clients are well-established foreign companies who open up offices in Rome or Milan. being a small, native, independent agency is, according to Mauro, an uphill struggle. the big clients just don't have enough digital media experience to trust you. Mauro also pointed to the lack of good media educations (meaning focus on the work itself rather than the theory around it) as a significant problem for the italian digital media industry.
the second very interesting experience today was listening to our CEO Mattias talk about the history and future of the digital media industry. Mattias has been around for quite some time, and he gave us a brief overview of the changing swedish attitude towards the internet, starting in the 90's. what really made my mind spin, however, was a video from an italian (!) thinktank, outlining a possible scenario for the development of the digital media up to 2051. basically, it was argued that all media would merge, copyright as a concept would become obsolete and simulations as real as reality would be available to everyone. "Experience is the new reality."
pretty amazing food for thought!
this all reminded me about a sci-fi proposition rather common today in both fiction and non-fiction (The Matrix etc.); if we assume that, in the future, mankind will be able to create simulations of reality that are as real as reality itself, then who is to say that we, and what we experience, aren't already simulations? that is, simulations of mankind in 2007, created by the future mankind. also this ties in with philosophy in general; "experience is the new reality" is hardly a new idea. but that's a topic for a different blog.
all in all, a very interesting day with lots of new impressions. good times.
dags att kila hemåt. schyssta föreläsningar idag, kul att få inblick i hur folk i branschen tänker. även bra med såpass olika karaktär på Briggs och Tony, som verkar ha ganska olika perspektiv. egentligen behöver min hjärna smälta det hela lite mer innan jag kan reflektera djupare om vad som sades.
annars jobbar alla på som flitiga små tomtenissar. jag, Hannes, Oskar, Andreas, Martin och Nico skall styra upp riktlinjerna för vår utbildning, är det tänkt. detta kom vi fram till efter ett halvkaotiskt helklassmöte följt av ett mindre kaotiskt smågruppsmöte i "ledningsgruppen", dvs. vi. påminds återigen om hur jävla viktigt det är med tydlig arbets/rollfördelning för att vara riktigt effektiva. samtidigt är det lite känsligt i en sådan här fråga, eftersom alla i klassen måste känna sig delaktiga i skapandet av det här dokumentet. det är ju riktlinjer som mer eller mindre officiellt skall ligga till grunden för resten av vår utbildning. krävande men roligt att ta på sig experimenterande med sådant.
då var man igång med bloggen. jag hade en blogg en gång när jag var liten, innan det hette blogg. då var det skitkul. jag gillade att skriva och att vräka ur mig dömande påståenden om folk och världen i allmänhet. sen växte jag upp, eller fick mindre tid, eller både och. nu är det alltså dags igen. men nu är det annorlunda! nu skall jag försöka mig på att föra en konstruktiv, självanalytisk blogg i syfte att reflektera och därigenom lära mig saker. känns faktiskt rätt utmanande.
detta är dag två på Hyper Island. efter UGL och teambuilding, där vi grävt i våra psyken och lekt med varandra, har vi nu kommit igång med själva kärninnehållet, undersöker läget för den digitala mediabranschen i världen. jag och mina bröder arbetar med Italien. det går säkert bra!
just nu har vi föreläsning med jonathan briggs. kompetent, brittiskt och ytterst givande. ypperligt.
